LSA International on Caterer Middle East Magazine November 2008

Cover Page: Caterer Middle East Magazine November 2008 Issue

Cover Page: Tableware Supplement 2008

Page 5: Tableware Supplement 2008

Trendy tableware: from catwalk to catering

Glass and porcelain manufacturer LSA International has revealed the eagerly anticipated designs for its Autumn/Winter 2008 collection.

The company's creative director Monika Lubkwoska-Jonas, known for combining vintage designs with contemporary shapes, said she had incorporated themes of "pure white, clear glass and folk imagery" in LSA International's new collection.

The vintage-style Aurellia line features a range of tall-stemmed glasses, champagne flutes and a wine carafe, while the more masculine Anton collection boasts a variety of elegant glasses.

"She designs two new collections each year, taking her inspiration straight from the catwalk," a company spokeman explained.

LSA International, a European firm, has over 25 years experience in the industry and offers contemporary tableware for everyday eating, as well as fine-dining wares for more formal occasions.

The new collection, which is available now via the company's website, is set to be exhibited at various international trade fairs in Paris, Frankfurt and London.

Bahraja Trading L.L.C. on Supplier Focus of Caterer Middle East's Tableware Supplement (November 2008 Issue)

Cover Page: Caterer Middle East November 2008 Issue

Cover Page: Tableware Supplement 2008

Page 30: Tableware Supplement 2008

Bahraja Trading L.L.C. as a Supplier Focus on November 2008 Issue of Caterer Middle East's Tableware Supplement. Its Chairman, Mr. Paresh Shah reveals what elements the regional supplier looks for in a manufacturer and considers what impact the credit crunch will have on the global tableware industry.

Officina De Giorgio advertized in Hotelier Middle East November 2008 Issue

Officina De Giorgio

Full Page Advertisement in Hotelier Middle East November 2008 Issue.

Digital Door Viewer features in Hotelier Middle East Magazine November 2008 Issue

COVER PAGE

Hotelier Middle East Magazine November 2008 Issue

Page 105

Digital Door Viewer

Guests bored with the view outside their window can now enjoy the view outside their door with the Digital Door Viewer by First View Security. The imaging product replaces common door viewers and peephole viewing tubes with an electronic video system to deliver high-quality images on demand. The unit is door mounted and self contained, with no requirements for external power wiring or electronic monitor displays. It can be installed in new-builds or retrofitted as appropriate.

Hostar International, Inc. - Press Release

Back of the House operations need help!

The hotel industry is challenged with delivering quality service for its guests and creating efficient operations in the Back of the House. Many hoteliers currently work with outmoded inventory control and distribution programs that lead to inefficiencies and staffing challenges. Housekeeping operations are faced with inaccurate distribution of materials, operational space inefficiencies, and recruiting/retaining experienced room attendants. Amenity and linen distribution is commonly plagued by poor allocation on the guest floors and inaccurate counts of amenity inventory and linen par. Maldistribution of materials in housekeeping results in higher par levels that affect both cost and labor.

Guest service is compromised when room attendants are consistently challenged to meet room standards and to complete their daily room assignment in a timely manner. Inefficiencies in the delivery of materials to service the guests are a major contributing factor.

Hotels are constantly challenged to recruit experienced room attendants. It is especially difficult to hire and retain workers in cities which have seen the opening of several luxury properties in recent years. Once recruited, staff retention is a major issue because an inefficient operation leads to staff looking elsewhere for employment. The on-going challenge for management is strengthening the hotel’s bond with its employee’s at a time when they are being pursued by other luxury hotels.

Hostar International, Inc. created the ProHost® System to provide solutions for these industry challenges. The ProHost® System is an integrated material management program that offers a repetitive methodology and process that incorporates planning, training and implementation. When the ProHost® System is installed, it results in a repeatable and measurable process that eliminates the current challenges experienced in the Back of the House operations. Hoteliers can identify potential Housekeeping problems before they become an issue resulting in improved guest service. Hoteliers which have installed the ProHost® System report that they are achieving accurate linen and amenity delivery to each floor and section on a daily basis. Another benefit of this system is that Back of the House space is now optimized creating organization that results in improved inventory control and reduced pars. Perhaps most importantly, it has been reported that staff retention rates have increased resulting in less time training new hires, and more time spent on attention to detail.

The ProHost® Mobiles, which are the trolley equipment component of the System, present a professional appearance on the guest floors. The result is improved moral of staff and productivity of the housekeeping department. In some cases hoteliers have noticed qualified staff migrating towards their hotel because they have an organized operation that creates a desirable work environment.

Hostar International, Inc. is experiencing growth worldwide because of the benefits offered through the ProHost® system and the ability to improve the bottom line for managers and owners. With the rapid expansion of serviced apartments and hotels in the Middle East, the ProHost® System is quickly becoming an industry standard. ProHost® Systems are currently in operation in several luxury properties around the world and it looks as if we will be seeing more of Hostar International, Inc. in the future. If you would like to learn more about this product you may visit Hostar International’s website at http://www.hostar.com/

Hostar International will also be at New York's International Hotel/Motel and Restaurant Show on November 8-11, 2008 at Jacob K. Javits Convention Center, New York City, U.S.A. Please visit them at Booth Number 2528.

Nikko and Laguiole-en-aubrac in Caterer Middle East Tableware Supplement

refined tableware for the elite

contemporary, classical, rustic or chic

NIKKO has it all!

Laguiole-an-aubrac now in Bahraja Trading L.L.C.

Perego on Hotelier Middle East Magazine November 2008 Issue

PEREGO: Fully committed to producing the finest quality products for our customers since 1929.

Introducing... Ceramic, Titanium and Diamond Titanium Kitchen Knives and Accessories from Forever Co., Ltd. (now in Bahraja Trading L.L.C.)

Forever Co., Ltd. is a manufacturer of Kitchen Knives and ither kitchen utensils based in the city of Kawaguchin, Japan, just north of Tokyo. They started their business in 1959 as a company producing heavy machinery, but some 20 years ago they began developing household kitchen knives.

They specialize in Ceramic, Titanium and Diamond-Titanium knives. Their knives start out as powder before being formed ar incredibly high temperatures and under tremendous pressure. Thanks to their unique manufacturing process, they only need to polish the cutting edge of their knives. That enables them to minimize their production costs while providing their customers with superior quality knives.

A News Article from Hotelier Middle East'e Techonology Supplement featuring Digital Door Viewer from First View Security

SECURING THE BEST PRODUCTS

Security has always been a top priority for the hospitality industry and with this sector booming in the Middle East a host of new high-tech security solutions are offering hotels a choice in how to keep guests feeling secure.

Hotelier October 2008 Issue Cover Page

Hotelier's Techonology Supplement Cover Page

Hotelier's Technology Supplement Page 22

Guest security is a topic of paramount importance to any hotel. It's essential for properties to keep up to date with the latest gadgets to show the guest they take security seriously - and as a result, the past decade has seen a boom in companies supplying security-related products to the region's hotels.

VingCard Elsafe is a division of the ASSA ABLOY Group, a company providing security and hospitality systems to more than 35,000 properties worldwide. Providing locks and electronic in-room safes, VingCard introduced its latest product at the Hotel Show in Dubai in june - the Signature RFID electronic lock.

"It is compatible with NFC-enabled cell phones in order to allow remote check-in and check-out using the guest's cell phone as the key to open room," explains VingCard director of marketing and communication Ivan Aramayo.

American firm First view Security (FVS) designs, manufactures and markets innovative electronic imaging and security products, aiming to replace traditional security items with technologically-advanced versions incorporating luxury design and convenience with security elements.

Commenting on FVS's new Digital Door Viewer, chief operating officer Suzette Fowler explains: "This was designed to replace traditional peephole. The Digital Door Viewer uses a high quality digital camera and a large liquid crystal display panel enclosed in a designer frame to create an electronic viewing system."

Panasonic also boasts a range of security items for hotels, including fully-integrated analog and network security systems combining surveillance cameras, hard disk recorders for surveillance applications and even iris recognition readers.

And with increased competition, firms have realised the necessity for a strong regional presence to stay competitive.

Indeed FVS's Fowler believes the Middle East is a "key market" for the introduction of state-of-the art security products. "The region has assumed a foremost role in producing the class property that defines a significant market for technology and design-forward products," she says.

Panasonic's Yasuo adds that the steady growth of the hospitality market has turned a great deal of attention towards security infrastructur e- noting that continued positive growth predictions for the next few years suggest a bright future for security system suppliers.

But it's not all plain sailing: as in any major market, there are challenges - one of which, as VingCard's Aramayo points out, is that it is essential that products and services measure up to the high quality and service standards expected in the region.

Panasonic's Yasuo adds that although more attention is being paid to security infrastructure in the region, many developers are still hesitant about making the decision to invest in better-quality and more reliable systems.

"In addition, the switch to IP-based security systems is prograssing very slowly in the Middle East,: he continues. "However Panasonic is making great efforts to increase the market awareness of the advantages of IP-based security systems, as opposed to conventional ones. And we do expect the security market in the Middle East to follow that international trend towards IP-based security in the near future."

It seems that the Middle East hotel industry's passion for using the very latest technology in their properties has spread to security as well. And while industry growth continues, seucrity manufaturers and suppliers look set for a bright future. (HME)

Hotelier October 2008 Issue Cover Page

Hotelier's Technology Supplement Cover Page



Page 23 of the Technology Supplement

Digital Door Viewer

First View Security has incorporated a camera and a liquid crystal display (LCD) panel to create this hi-tech security product. The camera is equipped with a special lens that delivers a wide field of view even in low light conditions, while the compact housing surrounding the camera allows easy installation in any room.

Both camera and LCD use very small amounts of electricity power and run AA size batteries mounted inside the LCD frame.

Nikko on Hotelier Middle East October 2008 Issue

Cover Page

Page 62

Nikko

Nikko Company Japan's ranges of fine bone china offer designs and shapes range from contemporary chic to classical to casual, all in a brilliant white colour due to a composition of more than 50% bone ash.

The Pearl Symphony collection presents the elegant shine of platinum captured within delicate peices of contemporary formal tableware.

Nikko on Caterer Middle East October 2008 Issue

Cover Page

Page 44

Nikko

Nikko provides tableware for any occasion and its high standards of production and design support the company's reputation for quality.

The company has been serving hotels and restaurants worldwide for 100 years.

Nikko tableware products are available in the Middle East exclusively from Bahraja Trading L.L.C. P.O. Box: 20197, Dubai, United Arab Emirates Tel: +971 4 2672353 Fax: +971 2672454 E-Mail: bahraja@emirates.net.ae

LSA International Featured in Hotelier Middle East Magazine October 2008 Issue

ANTON

Simple yet elegant, this beautifully proportioned collection of handmade glass items includes this sassy stemware collection.

The stunning Anton range includes a decanter, a jug and a liqueur glass - the perfect dressing for a top-end table.

JAZZ

LSA International's eye-catching range of designer glassware includes vases, bowls and glasses.

Ideal for serving nibbles with an aperitif, this set of four handmade Jazz dishes are perfect to serve nuts, dips and cruditees in a new way.

Gourmet Tasting Spoons from Studio William Welch Ltd. - United Kingdom

Click the image to enlarge.

Autosol Advertisement in Hotelier Middle East October 2008 Issue

Featuring Autosol! All Metals polisher, cleaner and restorer!

(click above photo to enlarge)

Products of Bahraja Trading L.L.C.

Click above photo to enlarge.

Studio William Advertisement for Caterer Middle East October 2008 Issue

Featuring Studio William Gourmet Collections at Caterer Middle East October 2008 Issue

Thank You!!!

Click the image to enlarge

Burlodge Featured in Arab Health World Magazine September-October 2008 Issue

Cover Page

On Page 62

Hoteliers in the Middle East Value Hostar's Food and Beverage Applications

January 17, 2008 -- "ProHost® Mobiles allow for a controlled delivery of Minibar Items, Meeting Setups and Restaurant Linens"

From traditional luxury hotels to large campus style plans, Hostar is making their presence known thru the Middle East. Proudly represented by Bahraja Trading, Hostar has been in the Middle East for over 8 years in 10 luxury resorts and is quickly becoming an industry standard.

ProHost® Mobiles come in a variety of heights and may be ordered with the Power-Assist option. The large capacity Minibar Mobile Supplier makes it possible to cover an entire assignment without reloading throughout the day. Teamed with the Power-Assist option, ProHost® Minibar Mobiles enable attendants the opportunity to move a fully loaded Mobile from room to room with just the touch of a button. The Power-Assist option helps reduce work related injuries, resulting in a reduction of complaints of back strain and fatigue caused from pushing and pulling overloaded carts stocked with supplies. The smaller, lighter Minibar Mobile Junior Supplier maintains an inconspicuous profile in the guest corridors and keeps items organized and secure. All ProHost® Minibar Mobiles feature a lockable tambour door that ensures inventories are secured at all times, reducing unaccountable losses.

ProHost® delivers, collects and returns meeting setup items in an efficient and attractive manner. Lockable equipment ensures valuable supplies remain secure. Mobiles transport supplies through guest areas without compromising the hotel’s polished image.The delivery of restaurant linens is made easy and efficient with ProHost® Mobiles. Custom designed shelving plans enable hotels to fill linen orders, schedule and document delivery and linen usage. This organization helps ease the ordering process for new and replacement linens, and helps provide data for FY budget reports.

Golf courses and properties with a large campus plan can recognize the benefits of ProHost® Mobiles as well. Hostar has given outdoor distribution and material management a smart and exciting look. Coupling Hostar equipment with golf carts solves the distribution challenges that large properties are faced with on a daily basis.

Hostar International, Inc. provides material distribution solutions for hotel housekeeping and food and beverage operations. The company offers a range of services and equipment including process flow analysis, installation and training services, system design, and custom configured equipment. In business since 1989, Hostar’s worldwide customer base ranges from 150 room luxury boutique hotels to 3,000 room mega-properties.

Sales representative offices are located in Dallas, Dubai, Los Angeles, Macau, New York, Seattle, Singapore and Sydney. ProHost® equipment is assembled and shipped from the Hostar facilities in Newbury, Ohio, USA.

For more information about Hostar's ProHost® Systems please contact Bahraja Trading L.L.C. P.O. Box: 20197, Dubai, United Arab Emirates with Telephone Number +971 4 2672353, Fax Number +971 4 2672454 or you can e-mail them at bahraja@emirates.net.ae

http://www.hostar.com/

Burlodge featured in Middle East Food Magazine August 2008 Issue

Cover Page

On Page 35